العربية

Wejdan · Jeddah

UI & UX designer. I study the user before I design for them.

HCI graduate from Jeddah. I work on apps and websites, and test them with the user before they ship.

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How the work moves

  1. Research

    User signal

    Listen for the real friction.

  2. Decision

    Design decision

    Make the next step clear.

  3. Interface

    Digital system

    Turn intent into a usable flow.

Selected work

My work.

Between research and design.

All case studies
Tested Tested

Mishkat

Mental wellness for gifted Saudi students.

Team of 6

68 → 92% Task completion, GP1 comparative test

Read the case
Tested Tested

Arcadea

A personal game-backlog tracker in Flutter.

Two-person course project Read the case
Planned Planned

Rafiq

A safety concept for pilgrims who drift from their group during Tawaf.

Team of 3 Read the case

WRAF

A tea-community app concept, from brief to moderated usability test.

Team of 4 Read the case
Planned Planned

Drive-thru voice assistant

A conversation design: confirmation, repair and barge-in.

Team of 3 Read the case

Early exploration

Pet Care

An early concept: book a vet, buy pet supplies.

Team of 4 Read the case
Approach

How I work.

  • Starts with the user

    Research starts with the person using the product, not with the screen.

  • Evidence, not opinion

    Findings carry their source; a claim without evidence stays out.

  • A system that stays open

    The product never closes on its user: clear exits, reversible steps, visible state.

  • Continuity after handover

    Decisions are documented so the next person can build on them.

More on the approach
Capabilities

What I bring to a product team.

Research

  • Usability testing
  • Heuristic evaluation
  • User interviews
  • Survey design

Design

  • Interface design
  • Prototyping
  • Design systems
  • Accessibility (WCAG 2.2)

Strategy

  • Product thinking
  • Experience audits
  • Design review
  • Human–AI UX

Tools

  • Figma · FigJam
  • HTML · CSS · JS · React
  • Flutter · Firebase
  • GitHub · Notion
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Say hello

Have a product to build or research?

The fastest way to reach me is email. Tell me about the product, the user, and the question you're trying to answer.